When the four of us initially sat down together last fall, we had what was, at the time, only a dream. The dream? To use our talents and experiences to improve our beloved city of Waterloo. We came up with several ideas. Our first idea was to write a start a podcast. Our second idea was to start an event hosting business. Our third idea was to sell fashion accessories. Eventually, we decided to start a real estate business. We’d buy distressed properties, fix them up, and then rent them out at a reasonable price. After all, home is where the heart is and homes were where our hearts were.
From that group, a sisterhood was formed. We moved from the idea phase to the planning phase. We arranged meetings with distinguished people in government, business, and community building. These people kindly provided input, suggestions, and strategies so that we wouldn’t embark on this journey without guidance.
We toured several listings and made offers on two properties. But then COVID hit and the housing market dramatically changed. It felt as if we’d missed the moment to make our dreams real. But through tragedy comes triumph, and just like the proverbial phoenix rising from the ashes, a new dream rose out from the midst of our panic. We found a new opportunity to give back, a new way to enrich and empower our community. Instead of selling homes, we’d sell a piece of home: homemade desserts made with love, care, and a little bit of buzz.
We’ve succeeded in a part of our mission. We’ve made thousands of deserts and brought a piece of home to hundreds of people in Waterloo and Cedar Falls. We now seek to scale our accomplishments by renting out a building that we will transform into our first brick and mortar storefront. This building will help us serve more deserts to more people and will provide employment opportunities for people in our community. As we continue to grow, first in our community and then ideally nationwide, we expect to continue to use our platform and products to empower others to rise above the ashes.